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Monthly Archives: November 2007

I did get a lot of exercise, walking around the massive Convention Center. But this was a sales event, and we all know from the volume of commercials in every single medium just how much car companies advertise, and of course they’re not going to miss an event like this nor shy away from blatantly marketing their vehicles to consumers. So although I felt like I was just in a giant showroom at a giant car dealership which carried every major make of auto, and although uncharacteristically there were no pushy salesmen hovering about and attacking, the labels and the atmosphere made this just one big magazine ad brought to life, which I mean in a negative sense — not that car ads are particularly annoying or obtrusive, they’re just pretty useless as far as I’m concerned, and we live in a sea of them. I did get to see a Tesla Roadster (see [[Tesla Motors]]), but it was just sitting there, sitting pretty, as were all the cars. What the event sorely needed were more things //interactive//. Sure, I could get into many of the cars, but so what? There was one small driving simulation (triple-head monitors hooked up to a computer), but nothing that fancy or interesting. Certainly nothing anybody would wait in line for. So I’m not really sure, after all this, what exactly the point was. But it was an interesting experience.